Reasons why companies need business intelligence platforms



Having the right tools to access and analyze the organizational data can provide insights into the processes, allowing management to make informed decisions and plan confidently.

Analytics has become the backbone of any company, especially in the dynamic business environment wherein data flows through many channels. Organizing such data is imperative for smooth operations.

Business Intelligence tools have proven beneficial for organizations in recent years. Businesses intelligence tools like the Domo platform allow businesses to collect, analyze and visually report data. These tools are powerful statistical software that facilitates better decision-making.

business intelligence in business

The main benefit of business intelligence software is that data reporting is done through visual representation using various methods. This makes it easier for departments across the organization to analyze the data.

However, many companies are still hesitant to invest in such software. So, here are some reasons why companies need business intelligence reporting software.

1. Improved workflow

A BI software can access and process data from different sources. So, there is no delay in manually collecting the analyzing the data from various sources. This makes the reporting process more centralized, and everyone from the lower management to the top can access the data. It reduces the overall decision-making time.

2. Simplified data

Beyond providing centralized access for the allowed stakeholders, BI makes data reporting understandable for everyone. Since it is presented in visual form, it is easier to understand for everyone. So, even the stakeholders without any technical knowledge can use the data.



3. Integration of historical data

BI software reports data from multiple touch-point in real-time, but historical data can also be integrated with the new information to generate reports.

4. Customer Insight

A company is dependent on customers for its survival, and understanding customer behavior is necessary to grow the business. Business intelligence reporting tools can help to gain insights regarding customer behavior by measuring various factors. Moreover, with compatibility with other tools and software, any business intelligence tool can be used to store relevant customer information in one place.

5. Operational Forecasting

Based on the data collected through multiple camels, the software can chart trends and perform predictive analysis using machine learning. This will assist the organization in making decisions based on forecasting. The forecasting analysis helps reduce risks involved in making costly business decisions that are not based on solid research and data. Moreover, forecasting gives companies a competitive advantage.

6. Improved data quality

Better quality of data translates to an organization making more informed and effective decisions. Since the data is recorded from multiple sources and collected in one place, it paints a more accurate picture of overall operations.

7. Strategized solutions

Business intelligence enables the business to make accurate decisions and formulate a future course of action for business operations. This enables them to streamline budgets, improve internal functioning and help to execute plans that strengthen the company on the backbone of accurate data.

If you are planning to implement business intelligence tools into your organization’s workflow and data analysis methods, in that case, you must consult with industry experts and internal stakeholders to choose the right software. A thorough understanding of the reporting and analytical features will ensure you implement the most suitable platform in your business.

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