The freebies that you give out during these trade shows ultimately make the most lasting impact.
When you’re considering what type of item you should be personalized for your upcoming trade show, consider the simple but versatile pen, which is sure to be used by anyone who ends up grabbing one from your stall. Logoed pens are an easy item to give away and customize according to your company’s branding needs. Here are some benefits of using them.
Functional and Convenient Items
Everyone uses pens, and regardless of whether the recipients know about your brand before they use the pen, regular visibility of the logo will ensure they remember your company.
It’s said that the average pen will have up to seven different users. Your promotional pen can go anywhere once you have given it out. Help make a powerful first impression of your brand by using an item that can advertise to a wide range of audiences with no special efforts made by you.
Logoed pens are versatile and can be used by any individual, especially at a trade show, where people share contact information. They are portable items and won’t require any extra effort in handing them out.
Different Designs Available
The exceptional thing about promotional pens is that they come in a myriad of design and functionality options. You can choose metal, USB, laser, eco-friendly pens, pencils, and even highlighters to distribute to your target audience.
With the wide range of designs available, there should be no shortage of options when you’re looking for a pen that can reflect the essence of your brand and remain functional for people. Your unique brand should be represented by a pen made special by your customization.
You can also find designs that cater to your brand image. If you’re a sustainable brand, you can look for pens that can be planted at the end of their life cycle. With a wide range of designs, you can represent your business in any way you want.
Can Increase Brand Awareness
Writing pens are among the most popular promotional items received by customers. Not only is it a valuable tool to use for their daily tasks, but continuous visibility of your brand logo or message can also be ingrained in their minds over time.
Many recipients end up doing business with the brand that gives away a valuable promotional item. Customers who see your logo and brand name on their free pen are more likely to do business with you in the future.
Caters to Any Budget
Whether you’re working with a fixed budget or have sufficient funds to work with, the variety of pens and level of customization available can cater to any budget. Starting from extremely low prices, you can get more even when your budget is extremely limited.
When you need more for less, you can opt for more affordable pen variants like plastic pens or even pencils. With a higher budget, looking at options like metal pens or eco-friendly pens is ideal.
Increase Your Corporate Visibility with Logoed Pens
Logoed promotional products like pens add a lot of value to any brand’s marketing strategy, especially during a trade show when people may not have the time to hear your brand’s messaging and other information fully.
When you’re looking for a simple, fast, and efficient way to garner people’s attention, logoed pens make excellent promotional items.
Whether you want a simple logo or something more elaborate like a tagline along with your logo, a pen is a great starting point for your marketing strategy at a trade show.