Creating Video that Works: 3 Ways to Make Your Content Go Further



Video is just one of the ways you can showcase what your business does and what your brand is all about. If you have a physical product, it’s also a vital resource for showing off the items you’re supplying using well-planned and edited videos as advertisements.

Creating exceptional video content can seem tricky, especially with lots of competition out there, but there are a few ways you can make your video content reach new heights.

creating video that works

The Top Benefits of Using Video Content for Business

  • Staying up to date with content trends and moving with the times
  • Help improve your rankings and SEO
  • Form greater connections with your audience
  • Encourage more interactions
  • Show off your product or service in a better way
  • Drive more revenue

How to Make Your Video Content Go Further

  1. Provide Other Resources to Back Up Technical Information

One downside of video content is that it can be overwhelming if you’re providing a lot of details and technical information and only have audio to present it with. This means if someone is watching, they’re relying on audio quality and memory to understand what you’re saying (and may have to continually replay certain parts).

That’s why written resources are always helpful to complement video content to ensure a thorough experience. Using captioning software can go a long way for extensive videos so that your audience can gain access to written text to back up the video and therefore understand it better. This is also vital for those consumers who may have accessibility requirements.



You may also want to make resources like written datasheets available for download to complement your video, where applicable.

  1. Always Have a Strategy

Marketing will always need an overall strategy, but you also need a strategy for the individual marketing efforts you’re planning for. Any sort of content piece, whether it be a blog, article, or video, needs a strategy so that you can understand what you’re hoping to achieve from this particular piece of content.

For video content, this strategy needs to include:

  • The purpose of the video
  • The target audience of the video
  • The end result you’re aiming for with your video
  • How you can optimize your video to gain the results you want

No matter how short or long your video content is, always plan for a strategy.

  1. Be Professional with Editing and Technology

You don’t need to buy the most expensive video and editing equipment in order to drive success. It’s still possible to make an ineffective video that is difficult to engage with, even when filmed on the highest-quality camera. That’s because the content and editing are highly important, and investment in technology isn’t going to make your video more interesting if your content is lacking.

What matters is a professional focus on technology. Invest as much as you’re comfortable within filming and editing equipment, but all you need is a dependable camera that is clear enough and audio quality with clarity. This can be achieved on a high-quality smartphone even.

As a final point, professional editing also needs to be implemented. Make sure to cut out anything which isn’t needed, and make sure your video flows well.

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